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10. Don't look like everyone else

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Have you ever heard someone say they do not get any leads from their web site?  Does the person also say that their site looks like everyone elses?  Yes there is a correlation.

Your web site is just like a store front.  If it looks exactly like everyone elses, then customers are hard pressed to pick you over your competition.

Template tools can be a trap by enabling you to create a site exactly like a hundred others.  

In having your site developed, be sure it captures your uniqueness, strengths and gifts. 

 
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