4. Educating and setting expectations for new and existing clients

As you know, many clients have a thousand questions on how the process works, another thousand questions they don’t even know they should be asking, and yet another thousand questions that they will think of after speaking with your firm.  

Your web site is an efficient cost effective solution to answering customer questions. 

Your web site can be a great tool to give them a better understanding and appropriately set their expectations.  People with a better understanding can reduce the number of unproductive initial consultations and/or increase the productivity of your initial consultation. 

Leveraging the information on your web site can be uesd to focus your people's time on what you feel is important. 

In today's world, people look to the internet to research services and products they want to buy (the research results on this is staggering).  You can be the one educating these potential clients or have someone else do it.

Tip:  You may want to have a disclaimer on your site indicating that while the information on your site is useful, it should not be considered official advice.