Studies are showing 60%+ of sales are heavily influenced by a company's web site (other studies are showing much higher percentages). Studies are also showing 90%+ of customers do research on the internet before purchases.  And it has become commonplace for someone to google professionals they meet.

Obviously a company's web presence can be a important factor in attracting and serving customers, but just like everything, the wrong solution can waste money and produce little results. How often have you heard, "Yes, we have a website, but it hasn't generated any leads for us."  The two common problems are: #1 no search engine optimization has been done to get on the search engine lists and #2 the site looks like most other sites.

Understanding what is required in an effective web presence and what to look for can be a daunting task. That's why Industry Web Host has produced these Top 10 Lists to help.